It’s Time to Start Texting
You sent a text message to your colleague to coordinate a time for a meeting. You sent a text message to your business partner to let them know you are running late to a conference call. You sent a text message to your client to immediately share positive news. Why would you not send a text to a prospect?
Filling the top of the sales funnel is fueled by phone calls, emails, booths at conventions, marketing events, digital content, drip campaigns, targeted messaging, and the list goes on and on. The constant challenge of capturing the attention of the right buyer can be a journey of diligence, patience, and urgency all at the same time.
As a sales development professional, my goal is to keep a robust top of the funnel using as much professional creativity as possible. That is where texting becomes a key part of outreach to a prospect.
My colleagues and I have used texting to reach out to cold leads, confirm meeting times, and reschedule meetings with prospects. We have used text messaging to successfully break into companies that had previously been extremely challenging. We leveraged text messaging to convey value in small digestible bites, and impress our prospects with our diligence. Text Example: Scheduling with a Cold Lead “Hi John! It’s Molly from ABC Incorporated – I thought texting might be easier for you – Let me know when you are free to connect – I can loop in my colleague to hear some of the successes and challenges you are facing utilizing digital for direct marketing at XYZ, LLC - Thanks!” Text Example: Rescheduling with a Hard Nail Down Prospect “Hi Joanna! It’s Molly from ABC Inc. - just thought I would try texting to make it easier for you to reschedule the call – just let me know what day and time works for you – Hope all went well with dropping off the kids this morning!”
Texting allows the prospect to quickly digest information on the most common mode of communication that we all use. They can quickly respond with a day and time, and know that they have a direct way of connecting with a company they could potentially do business with.
So, whether you realize it or not, your prospect may be waiting for you to send them a text.
