The 1-word change that quadrupled our conversion rate

Our CMO used Optimizely to A/B test our primary call to action on the ExecVision website. 

Variation 1: Get a Demo  

Variation 2: See It Live

The results speak for themselves.  If you are a software company, tell your marketing team to change the call to action on your website to “See It Now” immediately.  Thank you to our friends at Optimizely for allowing us the resources to unearth this insight.

What A/B tests have you run in marketing, sales development, or sales that were stark or surprising like this?